Outsmart your competitors! Gain an Unfair Advantage!

In order for your company to maintain competitiveness and perpetual growth in today's dynamic and changing business world, you need to renew and reinvent it constantly. You must be able to repeatedly identify or invent The Next Thing.

We are here to help you do just that.

TNT is The Next Thing that's going to blow the market away. And maneuvering smartly will lead you to be the introducer of this TNT into the market. Many consulting companies claim to address various aspects of The Next Thing, but we, at Competitive Advantages are the only ones who make it our focus and specialty.

First, we help your management identify or invent new opportunities for success and growth, for both the long and short term.

Then, we help you Advantagize – strategize for competitive advantage. To ensure that everything ticks, we help you build your managerial and organizational capacity to realize your competitive advantage. Finally, to perfect the process - we help you achieve I/O (Inside/Outside) Fit.

In creating competitive advantages for you we will aim to achieve Unfair Advantages (which are not unethical in any way).

Unfair Advantage means:

1 You have a wildly successful differentiation

2 Your customers adore you, and

3 Your competitors do not imitate you.

Advantagizing, our proprietary approach and comprehensive toolkit, was crafted to deliver this almost unbelievable result, every time.

What does Marketing TNT mean? The Next Thing means new markets, new customers, new consumption options and contexts, new trends, new products and services, new delivery channels, new business models – all resulting in new opportunities to succeed and exceed your most ambitious growth objectives!

What can we offer you that others can't?

Advantagizing for unfair market competition

Using our unique formulas for marketing success, our principles of Off-Core Differentiation that customers adore and competitors do not imitate, and our principles of Electrifying Marketing – for "electrifying" the already decadently satisfied consumers of today and understanding their needs and desires with a new and refreshing approach.

New and Unexpected Insights and Action Options

We have identified phenomena such as the FoMO (Fear of Missing Out), developed marketing solutions such as the Marketing Hits Formula and Short Term Brands, organizational solutions such as the Four Pillars Models and COP (Change Oriented Mapping) as well as coordinated Inside-Outside Fit solutions.

Strategic Opportunism

Today’s huge successes are often a direct outcome of early identification and maximization of opportunities. Our strategic consulting is guided by this unconventional understanding.

A Systematic Opportunity Spotting Process

The Opportunity Scan (O-Scan), which identifies growth opportunities within an organization (hidden assets), in the market and within any given PEST Environment (Political, Economical, Social, and Technological).

Competitive Creativity and Innovation

We are outstanding in our ability to apply creativity and innovation to: competitive strategy, business models, organizational matrixes, work processes, HR systems and organizational culture.

Unique Success Formulas

We are exclusive in our integrative ability to build a Unique Success Formula for differentiating companies, that simultaneously integrates:

• Business-financial thinking and profit planning
• Business models and competitive strategies
• Products, services and service perception
• The psychological branding concept which motivates customers behavior
• Organizational structures, work processes, communication, HR systems and organizational culture and values

Short Term Branding (STB) for Long Term Success

We are the only strategic consulting company in the world to consider short term successes in parallel with strategic differentiation and the creation of long term competitive advantages. In fact, Dr. Dan Herman, CEO of Competitive Advantages, coined and researched the term STB creating a new marketing paradigm that finally taps on the needs, character and marketing environment of 21st century consumers.

I/O Dual Perspective and Complementary Solutions

We are unique in our ability to undertake simultaneous I/O analyses - Inside (Organization), Outside (Markets) - which enable us to initiate a strategy while ensuring the organization's capability to implement and sustain it successfully.

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Where in the world can YOU find us?

Competitive Advantages is a globally active consulting firm. Our clients range from local midsized companies to Fortune Global 500 corporations.

We have particular expertise in the European market, the Middle Eastern market, and the American market, although we are active in other markets as well.

Today's business world is characterized by global competition. We have the tools, the experience and the know-how to address your marketing needs, anywhere on this globe, in the 21st century's flat world, where barriers – political as well as productive – are becoming more and more accessible, opening new realms and opportunities for you to find The Next Thing.

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Our Senior Staff – at YOUR service:

CEO and Chief Advantagizer: Dr. Dan Herman

Dr. Dan Herman is a globally renowned expert in identifying growth opportunities and creating competitive advantages and even private monopolies for companies and brands. He integrates winning competitive strategies with profitable business models and psychologically powerful branding.

In addition to being a co-owner and CEO of Competitive Advantages, Dr. Herman is a shareholder and active member of the board of directors of several European consulting firms as well as of Elyakim-Herman Advertising. He is also an active board member and shareholder of Formula U, a Russian company that develops luxury shopping centers, and controls a chain of automobile dealerships and a retail chain that distributes car- related products.

Dr. Herman is often invited to be the keynote speaker at international conferences; he facilitates seminars and workshops, and is frequently interviewed by the media in the numerous countries in which he is active. He has published dozens of academic and professional articles and e-booklets, and written chapters about his research and innovations for academic publications. Those who quote him, often refer to him as a “guru” of strategy, marketing and branding. He is cited on Google hundreds of times.

Dan Herman has also written three books to date, and his books as well as collections of his articles have been translated into a number of languages and published in several countries. All of his books will soon be released in the United States by Paramount Books

Chief Organizational Advantagizer: Prof. Zwi Segal

Prof. Zwi Segal is a worldwide leading authority in the fields of Human Resource Strategies, Strategic Fits, and Organizational Architectures. He is a senior consultant for leading global corporations and Israel's biggest companies. He is often a guest speaker at top universities and conferences worldwide.

Professor Segal has published dozens of articles in English, French and Hebrew in the field of Human Resources, Organizational Fit and Global Management and is a Professor of Organizational Strategies.

Professor Segal has served as a Senior Researcher at the CNRS (the French National Center for Scientific Research), as the Co-Scientific Coordinator in a major EU cross cultural-organizational project, as Head of the international H-axis project (Digital mapping of fitted business and organizational strategies) in collaboration with Prof. Michael Porter from the HBS, and as the Dean of the Business School at the University of Derby Israeli campus – the biggest business school in Israel).

Zwi is the founder and chair of the Israeli forum of HRM and an author of a leading computerized solution dealing with organizational and HR fit.

Chief Marketing Officer: Yves Shefner

Since 2001 and until a recent successful exit, Yves Shefner has been CEO of AltimaOne Ltd, a leading software development company focused on public Internet technologies. Prior to that Yves was Director of European Operations for GlobaLoop Technologies, a vendor of ADSL technologies.

Yves has also held the position of VP Marketing and Sales for Vanguard Technologies Ltd, developer of Email security software and Development Manager for Matrox Electronics where he was responsible for the development and marketing of a $75m high-tech park.

His well-known creativity has led to the development of several new technology products to the market, including RegisteredM@il, the first USB authentication token, and PRINT-4 Driverless Print Software.

COO and Our Internal Advantagizer: Laura Shmilovitz, M.Eng.

Laura Shmilovitz, M.Eng. is a skillful project manager with vast experience.

Before joining Competitive Advantages as co-partner and COO, she managed her own company which developed comprehensive internet marketing solutions for brands and companies.

She also served as senior assistant to the manager of the projects unit in BezeqCall, a subsidiary of Israel's largest communication company.

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DOWNLOAD BROCHURE (PDF)

Competitive Advantages Brochure

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