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It's not at all unethical. Everyone has a fair chance of attaining this
kind of an advantage. At least, every reader of this book.
There is a secret to successful
differentiation that is not imitated. It is a psychological secret that has
to do with the way your competitors think. Most marketers today are MBA graduates
who tend to think and operate in typical and predictable ways - you might
call them MBA Clones. You can take advantage of their biases and outsmart
them. In this groundbreaking book, Dr. Dan Herman not only reveals the secret
of successful differentiation that is not imitated but also supplies you
with a comprehensive set of practical rules and tools that will enable you
to make an unfair advantage your reality.
Dr. Herman, a competitive strategy consultant with vast global experience,
a seasoned former CMO of a large corporation, a branding professional and
a businessman, does not tell you to 'think out of the box' as so many do – he
provides you with a new and comprehensive toolbox for success.
You'll learn:
- The secret of successful differentiation that is not imitated
- How to
scan methodically for both strategic and tactical opportunities for success
- How
to integrate a business model, a competitive strategy and a brand concept
to create a unitary 'unique success formula' for your company
- How to create
marketing hits – short, meteoric successes
- How to use electrifying marketing,
just-on-desire branding and the brand drama approach to build emotionally
powerful brands
and many other useful additions to your profit-generating
arsenal of concepts and methods.
Using an abundance of examples from top businesses around the world,
Dr. Herman offers a business-oriented point of view that is fresh, different,
and even humorous at times. Even though this book will turn your thinking
inside out, everything in it is practical and easily applicable in any
kind of business.
To learn more, visit the book's website:
www.outsmart-mba-clones.com
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